Microsoft Can…

Microsoft had a great story to tell, but it was buried in boring white papers. My team and I helped invite customers into an amazing story of cancer fighters, amusement park designers, and environmental protection agencies that were already using Microsoft software to solve real-world problems. We told their colorful stories to show what Microsoft Can do for its customers.

The following assets are a portion of elements designed for a trade show booth where Microsoft was able to communicate with future customers about how complex problems can be solved with the Microsoft Office suite of applications.

I like this Microsoft example because it shows that any business has a good story to tell—the way that it can be the solution to a customer’s problem. There are better ways of telling stories than what is always obvious. I can help you clarify what stories to tell and then tell them in ways that will draw customers to you.